That’s entertainment: AI, data and what telecoms and media firms did next

To delight and engage. To convert and retain. To meet expectations and then exceed them.

For those responsible for customer experience, the mission may remain the same but the tools of execution are changing. Changing for those at the forefront of telecoms, media and entertainment (TME) thanks to artificial intelligence.

When applied to relevant and available data, AI provides a deep, real-time understanding of audience needs, wants and behaviours. By drawing on structured and unstructured data, information becomes understanding, understanding becomes wisdom.

At this specially-convened CBR Dining Club event, in association with IBM, we’ll explore the role of AI in delivering game-changing experiences for customers and clients. We’ll discuss the practicalities of applying AI to data that is 80 percent unstructured in order to transform personalisation, deepen engagement and accelerate conversion.

During the evening, IBM will share the customer experience use cases of media and entertainment companies looking to make personalise content and make it available anytime, anywhere and real time. IBM will share, too, the exploits of telecoms firms looking to offer a different set of services, to move the offer from commodity to bespoke.

If you manage or oversee customer relations, service and experience, then this is the event for you – an evening of insight and anecdote, debate and discussion, fine dining and excellent company.